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Making Demographic Data Doable: A Toolkit for Arts and Cultural Organizations

Photo of many paper cutouts in the shape of a human head, with question marks printed on them. One is printed with an image of a lightbulb.

Do you have questions about who is in your audience? Curious about how to know if you’re reaching the people you’d like to reach? Collecting demographic data doesn’t have to be complicated!

Join USM’s Data Innovation Project for a hands-on introduction to a new, easy-to-use toolkit designed to help organizations collect and use demographic data with confidence. Created with and for arts and cultural organizations, this interactive toolkit offers clear guidance, templates, and real-world examples you can use right away. Learn how data can strengthen your organization’s connection to your community and hear how others are putting these tools into practice during a free 75-minute launch webinar.

This session will be recorded; all registrants will receive the session recording after the fact via email. The webinar is open to all arts and culture nonprofits (participation is not limited to current grantees of the Onion Foundation). For more information, help with registration, or to request accommodations, please contact Holly Taylor via email.